More Than A Game: What’s Behind The High Cost Of Being A Sports Fan

By Shira Springer + Ben Shields 

To understand why it costs so much to be a fan, we asked top executives from the Patriots, Red Sox, Celtics, and Bruins for their perspective. They pointed to several factors, including the social element, the challenges of supply and demand in a sports-obsessed city, and the desire to provide more personalized—and ostensibly better—service to fans.

Bottom line: Teams are selling more than the game.